Add+it: A Customizable and Innovative Bookshelf

A Unique Furniture Design by Mehmet Lutfi Hidayetoglu

The Add+it bookshelf revolutionizes traditional furniture assembly techniques with its innovative use of neodymium magnets. This customizable and easy-to-assemble design allows users to create their own unique configurations without the need for tools or materials. With its sleek and practical form, Add+it provides a creative storage solution for books and magazines in even the smallest spaces.

The Add+it bookshelf stands out from other furniture designs due to its user-centric approach and innovative connection method. By incorporating neodymium magnets into the aluminum pipes that hold the wooden modules together, the design eliminates the need for traditional fittings and assembly expertise. This not only simplifies the production process but also allows users to easily assemble and disassemble the furniture without any deformation.

One of the key strengths of Add+it is its customizability. Users can personalize the design by rearranging the modules and creating their desired combinations. The modular pieces provide flexibility, allowing users to adapt the bookshelf to their changing needs. Whether it's adding more shelves or reconfiguring the layout, Add+it empowers users to be part of the design process.

In terms of materials, Add+it prioritizes recyclability. The body of the bookshelf is made from recycled wooden boards, while the connecting elements are crafted from aluminum. This sustainable approach not only reduces waste but also ensures the longevity of the design.

The Add+it bookshelf is presented unassembled in a flat box, offering different module options such as sets of three or five. The compact packaging allows for cost-effective transportation, storage, and assembly. By minimizing these costs, the design remains accessible and affordable for users.

With its magnetic assembly system, Add+it offers a seamless and user-friendly experience. The neodymium magnets securely hold the body elements together, allowing for easy customization and repeated assembly without any deformation. The design empowers users to update and transform their furniture whenever desired.

The Add+it bookshelf was registered in Turkey in 2011, with prototypes created in June of the same year. The actual production took place in Konya, Turkey, in April 2015. The design reflects extensive research and development aimed at achieving flexibility, customizability, and cost-effectiveness in furniture design.

The Add+it bookshelf has received recognition for its outstanding design. It was awarded the Silver A' Design Award in the Furniture Design category in 2016. This prestigious accolade highlights the design's exceptional creativity, technical expertise, and innovative approach. Add+it stands as a testament to Mehmet Lutfi Hidayetoglu's commitment to excellence and his ability to create designs that inspire and amaze.

Experience the convenience and flexibility of Add+it, a bookshelf that puts you in control of the design process. With its unique magnetic assembly system and customizable features, Add+it offers a practical and stylish solution for storing your favorite books and magazines.


Project Details and Credits

Project Designers: Mehmet Lutfi Hidayetoglu
Image Credits: Image #1: Illustrator Fikret Bulut, Add+it, 2016. Image #2: Illustrator Mehmet Lutfi Hidayetoglu, Addit, 2016. Image #3: Illustrator Mehmet Lutfi Hidayetoglu, Addit, 2015. Image #4: Illustrator Mehmet Lutfi Hidayetoglu, Addit, 2016. Image #5: Photographer Mehmet Lutfi Hidayetoglu, Addit, 2016.
Project Team Members: Mehmet Lutfi Hidayetoglu
Project Name: Addit
Project Client: Mehmet Lutfi Hidayetoglu


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